About

Effective Date: [ October 30, 2025]

 

Our Story and Mission

 

Welcome to https://www.google.com/search?q=ItsFinanceGuru.com!

Our mission is simple: to cut through the confusion and jargon of personal finance so you can take control of your money. We believe that financial freedom shouldn’t be reserved for the rich or the experts—it should be accessible to everyone.

We focus on the fundamental, actionable steps that create real, lasting change, largely inspired by time-tested frameworks like the Dave Ramsey baby steps and foundational principles of budgeting, saving, and smart investing.

We are here to help you:

  • Eliminate debt and build a solid financial foundation.
  • Master simple, effective budgeting and saving habits.
  • Start investing with confidence, even if you’re a beginner.

 

Meet the Founder: Deshan Costa

 

The site is led by Deshan Costa, a finance professional who brings over a decade of experience in corporate financial consulting. Throughout his career, Deshan has guided more than 100 businesses, ranging from small startups to mid-sized enterprises, in developing robust financial strategies, optimizing cash flow, and achieving sustainable growth.

I started this blog because I recognized that many individuals struggle with personal finances for the same reasons businesses do—a lack of clear strategy, no safety net, and confusion over core principles.

While I am deeply experienced in zero-based budgeting, forecasting, and long-term DIY index fund investing, it is important to know that:

  • I am a financial content creator and educator, not a licensed financial advisor.
  • My content is based on established financial best practices, extensive research, and corporate financial principles translated for personal use.

My goal is to share practical knowledge and motivate you to achieve your own financial goals by applying business-level clarity to your personal budget.

 

Why You Can Trust Our Content

 

We strive to ensure every article is accurate, trustworthy, and actionable by following these standards:

  • Deep Research: All strategies are researched and based on widely accepted financial principles.
  • Transparency: We clearly disclose our advertising and affiliate relationships (see our Disclaimer page).
  • Focus on Fundamentals: We prioritize clear, easy-to-implement steps that work for the average person.
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